EN
專任授課教師
職稱:副教授
姓名:杜秉叡
電子郵件:benroydo2@gmail.com
聯絡電話:02-29052124
研究專長: 工商心理學、消費心理學、組織行為、人力資源管理、心理計量
授課領域: 數位時代的行銷



期刊論文
  • 期刊論文
  • 研討會論文
  • 專書/專書章節
  • 研究計畫
  • 榮譽
年度 論文名稱
2024 Rahimah、 A.、 Do*、 B.-R.、 Le、 A. N. H.、 & Cheng、 J. M.-S.,「Commitment to and connection with green brands: Perspectives of consumer social responsibility and terror management theory」 ,Journal of Product & Brand Management,<33>卷,<3>期(2024-03-20):314-329(SSCI)
2022 Lin、 M. Y.-C.、 Do、 B.-R.、 Nguyen、 T. T.、 & Cheng、 J. M.-S.,「Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: Self-control as a moderator」 ,Journal of Research in Interactive Marketing,<16>卷,<2>期(2022-05-10):310-327(SSCI)
2021 Isharina、 I. K.、 Hadiwidjojo、 D.、 Thoyib、 A.、 & Do、 B.-R.,「Can consumer's brand love mediate the influence of brand trust and brand loyalty, as moderated by gender? A study of Indonesia fashion related brands.」 ,International Journal of Innovation, Creativity and Change,<13>卷,<8>期(2021-08-01):563-584(Scopus)
2021 Prameka、 A. S.、 Sudarmiatin、 Wiraguna、 R. T.、 Prabowo、 S. H.、 & Do、 B.-R.,「A new strategic business expectancy for MSME sustainability: The impact of uncertainty during the COVID-19 Pandemic」 ,KnE Social Sciences,<5>卷,<8>期(2021-07-14):290-299(Others)
2021 Prameka、 A. S.、 Do、 B.-R.、 Sudarmiatin、 Prabowo、 S. H. W.、 & Wiraguna、 R. T.,「Is internal-external environment still important on MSMES competitive advantage for business sustainability during Covid-19 Pandemic?」 ,Advances in Economics, Business and Management Research,<179>卷,<1>期(2021-06-17):464-467(Others)
2021 Moslehpour、 M.、 Dadvari、 A.、 Nugroho、 V.、 & Do、 B.-R.,「The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services」 ,Asia Pacific Journal of Marketing and Logistics,<33>卷,<2>期(2021-01-22):561-583(SSCI)
2020 Do、 B.-R.、 Dadvari、 A.、 & Moslehpour、 M.,「Exploring the mediation effect of social media acceptance on the relationship between entrepreneurial personality and entrepreneurial intention」 ,Management Science Letters,<10>卷,<1>期(2020-07-26):3801-3810(Scopus)
2019 Moslehpour、 M.、 Chau、 K. Y.、 Dadvari、 A.、 Do、 B.-R.、 & Seitz、 V.,「What killed HTC and kept Apple alive? Brand sustainability comparison of two Asian countries」 ,Sustainability,<11>卷,<24>期(2019-12-06):6973(SSCI)
2019 Dadvari、 A.、 & Do、 B.-R.,「Modeling Gen Z continuance intention toward ubiquitous media system: Applying technology readiness and technology acceptance model」 ,International Journal of Information and Management Sciences,<30>卷,<1>期(2019-03-01):37-56(EI)
2018 Hayuningtyas、 R. F.、 Do、 B.-R.、 Irawanto、 D. W.、 & Sudirod、 A.,「Organizational justice and affective organizational commitment: Mediated by organizational trust and perceived organizational support」 ,Asia Pacific Management and Business Application,<6>卷,<3>期(2018-09-01):175-196(Others)
2018 Sanjaya、 N.、 Do、 B.-R.、 Salimc、 U.、 & Mokod、 W.,「Influence socially responsible human resource management, technostress creators and employee satisfaction to use Fintech」 ,Asia Pacific Management and Business Application,<7>卷,<2>期(2018-07-01):175-196(Others)
2018 Le、 A. N. H.、 Do、 B.-R.、 Azizah、 N.、 Phuc、 D. H.、 and Cheng、 J. M.-S.,「Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective」 ,Journal of Consumer Behaviour,<17>卷,<4>期(2018-04-27):393-406(SSCI)
2017 Do、 B.-R.、 & Dadvari、 A.,「The influence of the dark triad on the relationship between entrepreneurial attitude orientation and entrepreneurial intention: A study among students in Taiwan university」 ,Asia Pacific Management Review,<22>卷,<4>期(2017-08-31):185-191(Scopus)
2017 Do、 B.-R.、 Hsien、 C.-Y.、 Yeh、 P.-W.、 Isharina、 I.、 & Cheng、 J. M.,「Transformational leadership and employee turnover intention: Mediated by organizational support and culture」 ,Chung Yuan Management Review,<15>卷,<1>期(2017-04-01):39-62(Others)
2017 Safitri、 R.、 Do、 B.-R.、 & Irawanto、 D. W.,「Employer brandıng on brand cıtızenshıp behavıor: Explorıng the medıatıon of brand-person fıt and brand commıtment」 ,Asia Pacific Management and Business Application,<6>卷,<1>期(2017-01-01):27-39(Others)
2016 Do、 B.-R.、 Usuluddin、 & Chan、 C. N.,「Exploring the relationship among hedonic shopping motivation, impulsive buying, post-purchase regret, and coping」 ,International Journal of Information and Management Sciences,<27>卷,<4>期(2016-12-01):329-338(EI)
2016 Do、 B.-R.、 Yeh、 P.-W.、 & Madsen、 J.,「Exploring the relationship among human resource flexibility, organizational innovation and adaptability culture」 ,Chinese Management Studies,<10>卷,<4>期(2016-11-07):657-674(SSCI)
2016 Do、 B.-R.、 & Yeh、 P.-W.,「Exploring the role of human resource flexibility in organizational innovation」 ,TungHai Management Review,<16>卷,<1>期(2016-07-01):175-198(Others)
2016 Prameka、 A. S.、 Do、 B.-R.、 & Rofiq、 A.,「How brand trust is influenced by perceived value and service quality: Mediated by hotel customer satisfaction」 ,Asia Pacific Management and Business Application,<5>卷,<2>期(2016-04-01):72-84(Others)
2015 Do、 B.-R.、 & Yeh、 P.-W.,「Perceived organizational change on employees’ service-oriented OCB: Exploring the mediation of affective commitment」 ,International Journal of Information and Management Sciences,<26>卷,<2>期(2015-06-01):139-149(EI)
2014 Do、 B.-R.、 & Huang、 Y.-H.,「Can personality moderate the relationship between work stress and job satisfaction?」 ,Taiwan Journal of International Business Studies,<8>卷,<2>期(2014-09-01):123-149(Others)
2014 Rahmawati & Do、 B.-R.,「Shopping motivation on purchase intention: Can loyalty program and corporate image enhance such relationship?」 ,Asia Pacific Management and Business Application,<2>卷,<3>期(2014-09-01):154-169(Others)
2009 Do、 B.-R.,「Research on unproctored Internet testing」 ,Industrial and Organizational Psychology,<2>卷,<1>期(2009-03-01):49-51(SSCI)
2008 Nye、 C.、 Do、 B.-R.、 Drasgow、 F.、 & Fine、 S.,「Two-step testing in employee selection: Is score inflation a problem?」 ,International Journal of Selection and Assessment,<16>卷,<2>期(2008-05-15):112-120(SSCI)
年度 論文名稱
2024 杜秉叡,「Development of Sustainability Certifications in Taiwan」 ,2024 Conference on Taiwan Talent Assessment and Development,Taipei,中華民國(R.O.C),2024-06-01~2024-06-01
2024 Chia-An Yi,「Openness to experience, consumer innovativeness, and expectation of sales on purchase intention of limited sales items: Exploring the mediation of sport shopping」 ,2024 Conference on Taiwan Marketing Research,Magong City,中華民國(R.O.C),2024-05-02~2024-05-05
2023 Do、 B.-R.、 Liao、 K.、 & Isharina、 I.,「Risk attitude and investment intention of P2P lending: Exploring the mediation of overconfidence and perceived investment value」 ,2023 International Conference on Business, Economics and Management for Sustainability (ICBEM 2023),New Taipei City,中華民國(R.O.C),2023-10-16~2023-10-18
2023 Do、 B.-R.、 Liang、 J.、 & Isharina、 I.,「Can university logo induce perceptions of university reputation, knowledge management, and university social responsibility?」 ,International Conference of the Apply Psychology in SDGs and the Annual Meetings,Taichung,中華民國(R.O.C),2023-05-28~2023-05-28
2022 Do、 B.-R.、 Wu、 J.、 Isharina、 I.,「To see is to believe through social AR: A mechanism from user's point-of-view (POV) sharing」 ,International Conference on Service Science and Innovation (ICSSI 2022),Kaohsiung,中華民國(R.O.C),2022-11-17~2022-11-19
2022 Do、 B.-R.,「The Challenge of Digital Transformation」 ,Annual Conference of Management Challenges (ACoMC 2022),Yogyakarta,印尼(Indonesia),2022-10-15~2022-10-15
2022 Do、 B.-R.,「Digital transformation on the applications of human resources technology (HR tech)」 ,4th International Conference of Chinese Applied Psychology (ICCAP 2022),Wuhan,大陸地區(Mainland China),2022-07-21~2022-07-22
2021 Isharina、 I.、 & Do、 B.-R.,「The role of brand love toward student loyalty in Indonesia higher education institution」 ,Brawijaya International Conference on Economics, Business and Finance 2021,Bali,印尼(Indonesia),2021-12-03~2021-12-04
2021 Prameka、 A. S.、 Sudarmiatin、 Wiraguna、 R. T.、 Prabowo、 S. H.、 Do、 B.-R.,「A new strategic business expectancy for MSME sustainability: The impact of uncertainty during the COVID-19 Pandemic」 ,5th International Research Conference on Economics and Business (IRCEB),Malang,印尼(Indonesia),2021-11-10~2021-11-11
2020 Prameka、 A. S.、 Do、 B.-R.、 Sudarmiatin、 Prabowo、 S. H. W.、 & Wiraguna、 R. T.,「Is internal-external environment still important on MSMES competitive advantage for business sustainability during Covid-19 Pandemic?」 ,Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020),Padang,印尼(Indonesia),2020-11-14~2020-11-14
2020 Do、 B.-R.、 Dadvari、 A. & Wu、 S.,「Employer brand, servant leadership, and retention intention in corporate M&A」 ,Annual conference of the Society for Industrial and Organizational Psychology, 2020,Austin, TX,美國(United States of America),2020-04-23~2020-04-25
2018 Dadvari、 A. & Do、 B.-R.,「Does spirituality mediate the relationship between entrepreneurial attitude orientation and entrepreneurial intention?」 ,2018 International Conference on Human Resource Development,Taipei,中華民國(R.O.C),2018-06-07~2018-06-08
2018 Dadvari、 A. & Do、 B.-R.,「Modeling Gen Z continuance intention toward ubiquitous media system: Applying technology readiness and technology acceptance model」 ,2018 International Conference in Management Science and Decision Making,New Taipei City,中華民國(R.O.C),2018-05-19~2018-05-19
2017 Do、 B.-R. & Usuluddin,「Exploring the relationship between brand-centered HR management and brand citizenship behavior: The mediation of brand psychological ownership and brand commitment」 ,Sixth International Conference on Entrepreneurship and Business Management,Hanoi,越南(Vietnam),2017-11-16~2017-11-17
2017 Dadvari、 A. & Do、 B.-R.,「Predicting continuance intention of ubiquitous media system among adults: Applying integrated technology readiness and technology acceptance model」 ,16th International Conference on Technology Policy and Innovation (ICTPI 2017),Taipei,中華民國(R.O.C),2017-09-27~2017-09-29
2016 Dadvari、 A. & Do、 B.-R.,「Can dark triad mediate entrepreneurial attitude orientation toward entrepreneurial intention?」 ,Fifth International Conference on Entrepreneurship and Business Management,Tainan,中華民國(R.O.C),2016-11-17~2016-11-18
2016 Do、 B.-R. & Yeh、 P.-W.,「How brand-centered HRM influences brand citizenship behavior? Mediated by brand commitment and moderated by brand knowledge」 ,15th New Paradigms of Management Academic Conference,Taipei,中華民國(R.O.C),2016-11-04~2016-11-04
2016 杜秉叡,「Perceptions of organizational politics on emotional exhaustion-mediated by organizational identification and surface acting strategy」 ,15th New Paradigms of Management Academic Conference,Taipei,中華民國(R.O.C),2016-11-04~2016-11-04
2016 Do、 B.-R. & Yeh、 P.-W.,「How brand-centered HRM influences brand citizenship behavior? Mediated by brand commitment and moderated by brand knowledge」 ,2016 International Conference in Management Science and Decision Making,New Taipei City,中華民國(R.O.C),2016-05-14~2016-05-14
2016 杜秉叡,「Exploring the relationship among hedonic shopping motivation, impulsive buying, post-purchase regret, and coping」 ,2016 International Conference in Management Science and Decision Making,New Taipei City,中華民國(R.O.C),2016-05-14~2016-05-14
2015 Do、 B.-R. & Yeh、 P.-W.,「Human resource flexibility, adaptability culture, and organizational innovation」 ,4th Indonesian Management Scientists Association International Conference,Bengkulu,印尼(Indonesia),2015-11-14~2015-11-15
2015 Do、 B.-R. & Yeh、 P.-W.,「Exploring human resource flexibility and organizational innovation: Mediated by adaptability culture」 ,4th New Paradigms of Management Academic Conference,Taipei,中華民國(R.O.C),2015-11-06~2015-11-06
2015 Yeh、 P.-W.、 & Do、 B.-R.,「Perceived organizational change, affective commitment, and employees’ service-oriented OCB」 ,015 International Conference in Management Science and Decision Making,New Taipei City,中華民國(R.O.C),2015-05-16~2015-05-16
2014 Do. B.-R.、 & Huang、 Y.-H.,「Can personality moderate the relationship between work stress and job satisfaction?」 ,2014 Business & Management Conference,Taipei,中華民國(R.O.C),2014-05-21~2014-05-21
2012 Do、 B.-R.、 Tseng、 F.-L.、 & Sung、 Y.-T.,「Development and implementation of standard-based assessment of student achievement (SBASA) in Taiwan – A brief review of current practice in the US and Illinois learning standards」 ,2012 First International Conference on Standard-Based Assessment,Taipei,中華民國(R.O.C),2012-09-13~2012-09-14
2011 Do、 B.-R.、 & Drasgow、 F.,「Predict item sharing through personality and integrity measures」 ,2011 Annual conference of the Society for Industrial and Organizational Psychology,Chicago, IL,美國(United States of America),2011-04-14~2011-04-16
2011 Hong、 J. C.、 Do、 B.-R.、 & Lai、 Y.-H.,「Cognitive style and digital jigsaw game strategy: An analysis using GridWare」 ,2011 Computer Assisted Learning Conference,Manchester,英國(United Kingdom),2011-04-13~2011-04-15
2010 Hong、 J. C.、 Hwang、 M.-Y.、 & Do、 B.-R.,「Using embodied interactive technology to promote learning interest: A case study in embodied interactive video games for kindergarten children」 ,2010 Third International Conference on Education Technology and Training,Wuhan,大陸地區(Mainland China),2010-11-17~2010-11-18
2010 Do、 B.-R.、 Shepherd、 W.、 & Drasgow、 F.,「Measurement equivalence of proctored and unproctored Internet testing on race」 ,2010 Annual conference of the Society for Industrial and Organizational Psychology,Atlanta, GA,美國(United States of America),2010-04-08~2010-04-10
2009 Do、 B.-R.、 Drasgow、 F.,「Test coaching through the use of item preknowledge」 ,2009 Annual conference of the National Council on Measurement in Education,San Diego, CA,美國(United States of America),2009-04-14~2009-04-16
2009 Chuah、 S. C.、 Do、 B.-R.、 & Brummel、 B. J.,「Conspiracy theory: An empirical study of cheating in a continuous testing environment」 ,2009 Annual conference of the National Council on Measurement in Education,San Diego, CA,美國(United States of America),2009-04-14~2009-04-16
2009 Do、 B.-R.、 Nye、 C.、 Drasgow、 F.、 & Fine、 S.,「Measurement equivalence of proctored and unproctored Internet testing across languages」 ,2009 Annual conference of the Society for Industrial and Organizational Psychology,New Orleans, LA,美國(United States of America),2009-04-02~2009-04-04
2007 Do、 B.-R.、 Drasgow、 F、 & Shepherd、 W.,「Examining unproctored test scores over time」 ,2007 Annual conference of the Society for Industrial and Organizational Psychology,New York, NY,美國(United States of America),2007-04-26~2007-04-28
2007 Nye、 C.、 Do、 B.-R.、 Drasgow、 F.、 & Fine、 S.,「Two-step testing in employee selection: Is score inflation a problem?」 ,2007 Annual conference of the Society for Industrial and Organizational Psychology,New York, NY,美國(United States of America),2007-04-26~2007-04-28
2006 Do、 B.-R.、 & Brummel、 B. J.,「Item preknowledge on test performance and item confidence」 ,2006 Annual conference of the Society for Industrial and Organizational Psychology,Dallas, TX,美國(United States of America),2006-05-04~2006-05-06
2006 Brummel、 B. J.、 Do、 B.-R.、 Chuah、 S. C.、 & Drasgow、 F.,「Individual differences in cheating ability and likelihood」 ,2006 Annual conference of the Society for Industrial and Organizational Psychology,Dallas, TX,美國(United States of America),2006-05-04~2006-05-06
2006 Chuah、 S. C.、 & Do、 B.-R.,「Test administration as a means for improving test security: CAT versus paper-and-pencil」 ,2006 Annual conference of the Society for Industrial and Organizational Psychology,Dallas, TX,美國(United States of America),2006-05-04~2006-05-06
2005 Do、 B.-R.、 Shepherd、 W.、 & Drasgow、 F.,「Measurement equivalence across proctored versus unproctored testing with job incumbents」 ,2005 Annual conference of the Society for Industrial and Organizational Psychology,Los Angeles, CA,美國(United States of America),2005-04-14~2005-04-16
2004 Do、 B.-R.、 Chuah、 S. C.、 & Drasgow、 F.,「Item parameter recovery with multistage tests」 ,2004 Annual conference of the National Council on Measurement in Education,San Diego, CA,美國(United States of America),2004-04-13~2004-04-15
2003 Shepherd、 W.、 Do、 B.-R.、 & Drasgow、 F.,「Equivalence of proctored versus unproctored online pre-employment assessments」 ,2003 Annual conference of the Society for Industrial and Organizational Psychology,Orlando, FL,美國(United States of America),2003-04-11~2003-04-13
2003 Wadlington、 P. L.、 Spencer、 S.、 & Do、 B.-R.,「Work environment satisfaction: Assessment of structure, incremental validity, and relationships with other variables」 ,2003 Annual conference of the Society for Industrial and Organizational Psychology,Orlando, FL,美國(United States of America),2003-04-11~2003-04-13
2003 Credé、 M.、 Stark、 S.、 Chernyshenko、 Bashshur、 M. R.、 Dalal、 R. S.、 & Do、 B.-R.,「Development of an integrative model of the antecedents and consequences of job satisfaction」 ,2003 Annual conference of the Society for Industrial and Organizational Psychology,Orlando, FL,美國(United States of America),2003-04-11~2003-04-13
計畫類別 年度 計畫名稱 參與人 職稱/擔任之工作 計畫期間 補助/委託或合作機構
「USR樂價都原總計畫」 杜秉叡 輔仁大學教務處USR計畫推動辦公室 2024-08-01 ~ 2024-12-31
教育部人文社會與產業實務創新鏈結計畫MOE-112-1-B-005 「AI進行式:智能數據分析與商務經營(消費心理學)」 杜秉叡 教育部 2024-08-01 ~ 2025-01-31
「USR樂價都原:數位行銷」 杜秉叡 輔仁大學教務處USR計畫推動辦公室 2024-02-01 ~ 2024-07-31
教育部人文社會與產業實務創新鏈結計畫MOE-112-1-B-005 「AI進行式:智能數據分析與商務經營(數位行銷)」 杜秉叡 教育部 2024-02-01 ~ 2024-07-31
教育部人文社會與產業實務創新鏈結計畫MOE-112-1-B-005 「USR新莊學特色融入課程計畫:消費心理學」 杜秉叡 輔仁大學教師發展與教學資源中心 2023-11-01 ~ 2023-12-31
教育部人文社會與產業實務創新鏈結計畫MOE-112-1-B-005 「AI進行式:智能數據分析與商務經營(消費心理學)」 杜秉叡 教育部 2023-08-01 ~ 2024-01-31
教育部教學實踐研究計畫PSL1121121 「以ARCS強化課堂講述與PBL個案討論能提昇學習成效嗎?」 杜秉叡 教育部 2023-08-01 ~ 2024-07-31
「產學成果導向課程計畫:工商心理學概論」 杜秉叡 輔仁大學教師發展與教學資源中心 2023-03-01 ~ 2023-07-31
教育部人文社會與產業實務創新鏈結計畫MOE-112-C-015 「數位行銷跨域培力」 杜秉叡 教育部 2023-02-01 ~ ~2023-07-31
「USR新莊學特色融入課程計畫:消費心理學」 杜秉叡 輔仁大學教師發展與教學資源中心 2022-09-01 ~ 2022-12-31
「產學成果導向課程計畫:工商心理學概論」 杜秉叡 輔仁大學教師發展與教學資源中心 2022-03-01 ~ 2022-07-31
教育部教學實踐研究計畫 「教育部教學實踐研究計畫:組織行為真有用!」 2021-08-01 ~ 2022-07-31
「體驗與辯論能促進學習成效嗎?」 杜秉叡 國立中央大學 2020-10-01 ~ 2020-12-31
「心理學課程評量創新研究」 杜秉叡 國立中央大學 2020-03-01 ~ 2020-06-30
國科會 「企業併購前後雇主品牌、侍僕領導與員工留任意願之影響」,108-2410-H-008-045-SSS 杜秉叡 2019-08-01 ~ 2020-07-31
「108當代管理心理學」 杜秉叡 國立中央大學 2019-06-01 ~ 2019-12-31
「以問題導向學習與數位科技應用進行企業管理人才培育」 呂俊德、杜秉叡 國立中央大學 2019-01-01 ~ 2019-12-31
「107你該知道的心理學」 杜秉叡 國立中央大學 2018-06-01 ~ 2018-12-31
「以問題導向學習與數位科技應用進行企業管理人才培育」 呂俊德、杜秉叡 國立中央大學 2018-01-01 ~ 2018-12-31
「105你該知道的心理學」 杜秉叡 國立中央大學 2016-06-01 ~ 2016-12-31
「管理與心理教師成長社群」 杜秉叡 桃竹苗區域教學資源中心 2016-06-01 ~ 2016-12-31
「心理測驗研討」 杜秉叡 國家安全局 2015-01-12 ~ 2015-03-20
「開心農場」 杜秉叡 國立中央大學 2014-09-01 ~ 2014-12-31
「企管系基礎教學設施改善與建置,大學部基礎教學設施改善」 呂俊德、杜秉叡 國立中央大學 2012-04-01 ~ 2013-12-31
「心理學」 杜秉叡 國立中央大學 2012-01-01 ~ 2012-12-31
「雲端客服人員之職能、工作績效、與顧客滿意度之評估」 杜秉叡 國立中央大學 2012-01-01 ~ 2012-12-31
「管理心理學」 杜秉叡 國立中央大學 2011-11-01 ~ 2011-12-31
專利名稱 專利編號 專利國別 作者
年度 發表名稱 發表日期 全部作者
國家 學校名稱 系所 學位 期間
服務機關名稱 單位 職務 期間
類別 年度 獎項名稱 頒獎單位
112 指標性期刊論文獎勵 輔仁大學
112 指標性期刊論文獎勵 輔仁大學
111 指標性期刊論文獎勵 輔仁大學